The International Product Conference (IPC) is an annual meeting organized by Groupe SEB, the world's largest manufacturer of cookware and small appliances. The event brings together strategic marketing teams from all over the world to discover the Group's latest innovations. We were requested to create a logo and identity for the event.

The event is a giant exhibition in the form of a house, spanning more than 4 000 m², where technological innovations are showcased. This concept inspired my creative direction. What would the house of the future look like? Digital, flexible, and practical for a comfortable and cozy life.