Réseau de Transport d'Électricité (Electricity Transmission Network), usually known as RTE, is the electricity transmission system operator of France. They approached us to create a logo and identity for their doors open days. The challange was to develop an identity that would reflect the essence of their tecnichal activity (electricity transmission) and at the same time be fun and appealing to a young audience - interns and young professionals.

The logo concept is inspired by three-phase electric power, and this theme of electricity circulation is also central to the motion language we created for the event. The main graphic element consists of prominent pop-up circles, which are derived from the RTE logo itself. This adds a lighter and more playful touch to the overall identity.