Storistes de France specializes in the manufacturing of doors and windows, along with associated products such as blinds, and shutters. They approached us for a new brand strategy and visual identity that would reflect their bespoke approach to clients and emphasize the value of their designs.

A simple insight followed my research: the essence of the company’s business is light manipulation. Proper light distribution makes a room cozier and people's lives brighter. Accordingly, I started looking for a visual language that allows the portrayal of light in a non-figurative form.

The new monochrome logo depicts the idea of “seeping light” through the wide-form letters “O” and “A”. The font I used is modern and strong - it underscores the brand's technical expertise and reliability as their core value.

The graphic elements inspiration came from the shadow patterns created by window frames and blinds. Thus, the intricate patterns, reflecting all the brand's products, became the backbone of my visual language.