Together with the creative agency Patsany (Kyiv, Ukraine), I developed a visual identity for Silpo's anniversary celebration. Silpo is a ukrainian supermarket chain known for its unique interior designs, often themed around art and culture.

At the heart of the concept is the magical number 26, twisted and transformed until the line between reality and fantasy blurs. The visual theme revolves around optical illusions. I designed surreal visual spaces with hidden puzzles and infinite shapes to engage their customers. The overall vibe is one of magic tricks — exaggerated, mysterious, and festive.